BRANDS
Biwel Brands
Designed in-house, manufactured by Formeo and shipped by Flexofast — consumer brands built on three decades of selling directly to Indonesian households.
OUR BRANDS
Live today across bags, body care and fragrance — with more in the pipeline.
Bags & Accessories
The brand that started it all. Women’s handbags and accessories, designed in-house and loved across Indonesia since 1995. → sophiemartin.id
Body Care
Healing rituals powered by nature. Indonesian-made natural body care — BPOM-certified, Halal, vegan, and cruelty-free. → puresia.com
Fragrance
An Arabian-inspired fragrance house.
Manufacture with Formeo. Ship with Flexofast. Or bring us something new.
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