COMPANIES

Two engines. One value chain.

Two engines. One value chain.

Biwel owns the capabilities most consumer groups rent: cosmetics manufacturing through Formeo, and nationwide fulfilment through Flexofast.

Biwel owns the capabilities most consumer groups rent: cosmetics manufacturing through Formeo, and nationwide fulfilment through Flexofast.

Stainless-steel mixing tanks on the Formeo production floor in Bogor.

MANUFACTURING

Formeo. The factory behind the brands.

Formeo is a cosmetics OEM/ODM manufacturer operated by PT Formula Jelita Internasional, founded in 2012. From formulation and registration to filling and packing, Formeo takes brands from idea to shelf — for the Biwel house and for clients across Indonesia and abroad.

PLANT

Certified plant in Bogor filling 3.6 million+ pieces per month — scaling past 15 million with Plant 2, now under construction.

CERTIFIED

BPOM · CPKB (Indonesian GMP) · ISO 9001:2015 · Halal · Vegan (Biorius, EU).

CATEGORIES

Skincare, make-up, haircare, body care, fragrance, men’s care, mom & baby, household.

MINIMUM ORDER

From 5,000 pieces per SKU.

LOGISTICS & FULFILLMENT

Flexofast. Flexible. Fast. Fulfilled.

Flexofast is a fulfillment and logistics company founded in 2020, built for the category most 3PLs can’t handle: beauty and personal care. Its storage is temperature- and humidity-controlled at around 23°C, so actives survive the tropics. Warehousing, e-commerce fulfillment, transport, and last-mile delivery — one network, all of Indonesia.

HUB

12,000 sqm in Tangerang, including a ~10,000 sqm controlled-environment beauty facility.

VOLUME

Millions of orders shipped every month.

ACCURACY

99.99% inventory accuracy.

CLIENTS

Serves external brands as well as the Biwel house.

A racking aisle inside the Flexofast fulfillment hub in Tangerang.