Fragrance
Salisa
An Arabian-inspired fragrance house.
Fragrance
Category
Indonesia
Market
Active
Status
WHAT THEY DO
Perfumery in the Gulf tradition.
Salisa follows the Gulf tradition of perfumery rather than the European one: extrait de parfum concentrations built on oud, amber and woods, with brighter citrus and fruit on top, made to hold on the skin through a tropical day.
It is one of three Biwel brands live in market today, alongside Sophie Martin and Puresia — designed in-house and made in Indonesia.
INSIDE THE BUSINESS
What makes it work.
WHY IT IS PART OF BIWEL
Where it fits in the group.
Fragrance sits naturally beside the group’s body care: same shelf, same shopper, same production lines. Salisa lets Biwel meet Indonesian demand for Arabian-style perfume with a brand it designs, makes and sells itself.
COMMON QUESTIONS
What is Biwel Group?
Can Formeo manufacture my brand’s products?
Does Flexofast only serve Biwel brands?
Is Biwel open to new partnerships or investment conversations?
Where are you based?
Do you work with brands outside Indonesia?