MANUFACTURING · FULFILLMENT · BRANDS

We make it.
We move it.
We sell it.

Biwel Group is an integrated Indonesian consumer group: cosmetics manufacturing through Formeo,
nationwide fulfillment through Flexofast, and a growing house of consumer brands.

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OUR BRANDS

Built for how Indonesia shops.

Sophie Martin, Puresia, Salisa and Bali Swastu — brands built on three decades of selling directly to Indonesian consumers, manufactured and shipped by the Group’s own factory and fulfilment network. More are launching soon.

Bags & Accessories

Sophie Martin

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Body Care

Puresia

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Fragrance

Salisa

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Organic Body Care

Bali Swastu

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CERTIFICATIONS

Certified at the source.

These certifications are held by Formeo, the Group’s cosmetics manufacturing arm — a plant in Bogor operated by PT Formula Jelita Internasional. Every product we make, for our own brands and for client brands, is produced inside that certified facility.

CPKB

Indonesian GMP · BPOM

ISO 9001:2015

Quality management · TQCSI

GMP Cosmetics

Good Manufacturing Practice · TQCSI

Halal

Halal Indonesia

Not Tested on Animals

Cruelty-free

Vegan Certified

Biorius, EU

OUR COMPANIES

One group. The whole value chain.

Biwel owns the capabilities most consumer groups rent: manufacturing and fulfillment. Our brands are built on top of them.

Manufacturing

Formeo

BPOM- and Halal-certified cosmetics manufacturer producing skincare, body care, haircare and make-up for brands across Indonesia and beyond. → formeo.id

Logistics & Fulfillment

Flexofast

Temperature-controlled fulfillment built for beauty and personal care, shipping millions of orders a month across Indonesia. → flexofast.com

Consumer Brands

Biwel Brands

Sophie Martin, Puresia, Salisa — and more on the way. Brands built on three decades of selling directly to Indonesian consumers.

See all companies

OUR STORY

It started with a handbag.

Since 1995

A garage in Cipete. A French founder. A handbag brand.

The rest is one of Indonesia’s great direct-selling stories — and it’s still being written.

Biwel Group · Est. 1995

Read our story

Build with Biwel.

Whether you need a product manufactured, a supply chain that holds, or a partner who has built brands from zero — talk to us.

Our intake is intentionally limited. We choose partners whose ambitions align with our conviction, and we give them everything we have.

Partner With Us

One form, and it reaches the right desk.

COMMON QUESTIONS

Questions we get asked.

Stay ahead of
private markets

Clarity before
commitment.

What partners, brand owners and candidates ask most before working with Biwel Group.

The questions founders and fund managers ask
most before applying to partner with Northbrook Fund.

What is Biwel Group?

Can Formeo manufacture my brand’s products?

Does Flexofast only serve Biwel brands?

Is Biwel open to new partnerships or investment conversations?

Where are you based?

Do you work with brands outside Indonesia?

We make it. We move it. We sell it.

We make it. We move it. We sell it.

Built for how Indonesia shops.

Certified at the source.